These logos look SAME!
THIS ARTICLE WAS PUBLISHED ON LOGODESIGNLOVE.COM
It’s becoming more and more difficult to execute original logo designs. No matter how clever your idea, the chances are someone has created a very similar logo. Why is that? We’re all surrounded by the same influences, exposed to the same shapes, forms and patterns. With the importance of branding in the marketplace, and thousands of designers working on similar projects, it’s obvious ideas will, from time-to-time, look almost identical.
Here I have compiled a few similar logos, showing them side-by-side so you can see what logo designers face today.
Sumpter & Gonzalez LLP and Stylegala.
National Film Board (recently updated) and Virtual Global Taskforce.
Scottish Arts Council and Artworkers.
One Spa, Manulife One and Penzeys One Magazine.
SimpleBits and LogoMaid (LogoMaid link directs to a Flickr thread with a fascinating commentary).
pseudoroom design and Cyberathlete Professional League.
Ubuntu and Human Rights First.
Graphic Design Blog and Peter GI.
Star Sports and maltastar.com.
Sun Microsystems and Columbia Sportswear.
Applied Materials and Planned Parenthood.
searchmash and smashLAB.
Wayback Machine and Google Blogoscoped.
Beats by Dr. Dre and Anton Stankoswki’s 1971 Stadt Bruhl logo.
Not to mention the BigFix logo.
British Paints and Pagan Osbourne.
LA Lakers and LA Clippers.
Belfast City and South Hams Food and Drink.
Blackburn Market and Barrow.
Additional suggestion:
Wise words
Tell yourself at every step in the design process that someone has undoubtedly already thought of this and what can you do to really set it apart. In design, and particularly logo design, the pessimistic axiom that “everything has already been done” is becoming more and more true, and it is only the virtuous designer who can continue to stand out in a sea of sameness.
Mike Davidson
Hi there,
I have already seen it somethere
Have a nice day
Tania
Greatings,
Everything dynamic and very positively!
Thank you
Zoran